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September 26, 2018

By: Jonathan

CARS

38 Percent Find A Pickup Makes Them More Attractive

It’s no surprise that American’s have an affinity for pickups as we see more and more manufacturers moving from cars to trucks, SUVs and crossovers, but Chevrolet recently set out to find out just how much they love them.

In a survey conducted across the country with 1,012 pickup owners Chevy concluded that over half consider their truck to be part of the family with 57% responding in the affirmative. An even more astounding 60% said they “can’t live without” their truck and 45% said they plan on passing the truck to a family member. Oh, and 27% of respondents said they’ve named their truck with “Betsy” leading the pack. The full results of the survey can be found below.

WHAT’S IN A NAME?

According to our survey, 27% of U.S. pickup truck drivers love their truck so much that they name it.
The most popular pickup truck name in America is Betsy. The second most popular truck name is Big Red*. *“Big Red” encompasses variations of “Big/Little/Old Red”

TRUCK PEOPLE ARE GOOD PEOPLE

89% of U.S. pickup drivers have used their pickup truck to help others.
33% have helped tow a friend or family’s car.
33% have used their pickup truck to support a school, community or charitable cause.

A FAMILY AFFAIR

57% of U.S. pickup drivers consider their pickup truck a part of the family.
45% plan on passing their pickup truck down to a child or loved one.
38% say they love their pickup truck more than any other object they own.
60% say they “can’t live without” their pickup truck.

REAL LIFE EVENTS THAT HAPPEN IN A PICKUP TRUCK

26% learned how to drive in a pickup truck.
10% have brought a baby home from the hospital in a pickup truck.
9% had their first kiss in a pickup truck.

POSITIVE IMAGE

38% think driving a pickup truck makes them more attractive.
37% believe driving a pickup truck makes them more popular.

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