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December 18, 2018

By: Jonathan


Audi Jumps on ‘New Santa’ Bandwagon This Christmas Season

It looks like automotive manufacturers have had it with fat Santas in old sleighs. Joining Dodge this year on the buff Santa bandwagon is Audi with their latest spot, “New Santa.”

The four minute spot takes you through Kris Kringle’s year long transformation with the usual running, boxing and eating right montages you’ve come to expect in any movie makeover. However, the confusing part is why Santa wants to lose weight in the first place. On the Christmas Eve that prompted his change he sees a couple returning home in a new Audi RS 5 Sportback which obviously makes him love the car, but as to why he feels he needs an image change to get it is beyond me and seems counter to selling actual cars.

In the end he is rewarded with his new car sleigh and New Santa is officially debuted on Christmas Eve.

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