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April 12, 2019

By: Jonathan

CARS

The Unknown History Of The Chevy Bow Tie

It pays to be one of the most recognizable symbols on the planet, literally. And with every Nike swoosh or McDonald’s arch out there one would assume a storied history would be closely behind, but that couldn’t be further from the truth for, arguably, the most recognizable automotive in the world, the Chevrolet bow tie.

General Motors acknowledges it was the brand’s co-founder William C. Durant that introduced the logo and they generally accept that it comes from a wallpaper design at a Paris hotel. This is the story Durant himself confirms and Chevy uses, but those tied to both also contradict the story.

On GM’s official heritage site they acknowledge Durant’s Parisian story, but as just one of many theories. Another theory comes from Durant’s daughter who said her dad was doodling at the dinner table one evening and came up with the now famous bow tie. Further adding to the mystery is Catherine, Durant’s widow, who claims he got the bow tie idea while on vacation reading a newspaper. Though no specifics as to what he actually saw in that newspaper were given.

Other origin stories exist as well, but at this point it’s a safe assumption we will never know the truth. The one certainty is that the bow tie will forever live as a symbol of American automotive might.

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