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October 22, 2019

By: Jonathan


Dodge Shatters 500 Million Horsepower Goal

Hoping to hit 500 million horsepower sold by year’s end, Dodge has met the mark over two-months ahead of schedule.


Spurring the influx in sales in Q3 for the company was their “Dodge Power Dollars” promotion which awarded Charger, Challenger and Durango buyers $10 for each horsepower of the trim package they opted for. Meaning that a person looking to buy a Challenger Hellcat Redeye with 797hp would be awarded a cash allowance of $7,970. These savings for customers resulted in the Dodge having their best Q3 in 13 years and makes them essentially a lock for top sales in the U.S. large car segment for the third year in a row.


Though surpassing their year end goal of 500 million horsepower already the deals are not over. The “Dodge Power Dollars” event runs through January 2, 2020 on dealer inventory, but tomorrow (10/23) would be your last day to utilize the deal on a 2019 model year custom order. An additional social media promotion will be coming next week.

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