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March 28, 2018

By: Jonathan

CARS

RoadM8 Concept Debuts At NY Auto Show, Nicer Than Many NY Apartments

It makes perfect sense that hotel chain Super 8 would use a car for promotion. In fact, now thinking about the premise, it seems downright weird you don’t see more hotels or visitor’s bureaus doing the same considering cars are a major part of how we get from A to B. However, that’s not the point. The point is that Super 8 built a pretty interesting Jeep Wrangler concept dubbed “RoadM8” to debut at the New York International Auto Show.

The RoadM8 is not only a commendable play on words, but a pretty cool Jeep designed to showcase the new direction of Super 8. The interior pulls design elements from the hotel’s rooms, as you can see in the pictures below, and the technology is aimed at keeping everyone in the car from singing, “99 bottles of beer on the wall.” Technology which includes a mini fridge, coffee maker and Samsung tablets.

Needless to say it caught our eye as we know all to well auto customization for brands, *cough* Shiner truck *cough*.

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